One thing that I learned in my 20+ years of retail experience, every leader or brand -no mater the category- needs a little expert insight to propel them to the next level.

You can have the top talent internally, you can have the best product,

but in order to break through the barrier or achieve the goal you have ahead- utilizing an outside perspective can be the winning formula to get the brand there.

It can be the fastest, least costly way to move the needle.